Publication Date:  November 2014

This project was jointly designed, delivered and authored by the University of Cambridge and Nesta

There is a growing movement afoot to revolutionise banking, investing and giving by using technology to simplify the links between those who want to invest money and those who need it. Crowdfunding and peer-to-peer finance are at the vanguard of this movement. Nesta has been an active supporter of a range of crowdfunding platforms and an advocate for and expert on the development of the alternative finance market. We are especially proud to be publishing this research, which constitutes the most detailed and extensive survey of the alternative finance sector yet undertaken anywhere in the world.

We believe the results will make essential reading for anyone interested in the future of finance, both in the UK and in the wider world.

Stian Westlake, Executive Director of Policy and Research, Nesta

This report has received valuable support from the Association of Chartered Certified Accountants (ACCA) and PricewaterhouseCoopers (PwC). ACCA funded and co–designed the national poll of SME awareness of alternative finance and PwC funded and co–designed the national poll of consumer awareness of alternative finance.

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